B2B Lead Generation
Developed a comprehensive B2B marketing strategy that tripled qualified leads while reducing costs.
Client
SaaS Company
Industry
Technology / SaaS
Duration
12 Months
Status
Completed
The Challenge
A B2B SaaS company was struggling to generate quality leads. Their sales team was spending too much time on unqualified prospects, cost per lead was high, and their marketing efforts lacked focus. They needed a systematic approach to attract decision-makers and convert them into qualified opportunities.
Our Solution
We built a full-funnel B2B marketing machine. This included developing detailed buyer personas and customer journey maps, creating high-value content assets like whitepapers and case studies, implementing LinkedIn advertising campaigns targeting specific job titles, setting up marketing automation workflows for lead nurturing, and integrating everything with their CRM for seamless sales handoff.
The Results
Measurable outcomes that made a real difference
3x
Qualified Leads
Increase in qualified leads
-60%
Cost per Lead
Reduction in acquisition cost
+45%
Conversion Rate
Lead to opportunity rate
-30%
Sales Cycle
Shorter sales cycle
The quality of leads we're getting now is phenomenal. Our sales team is more productive, and we're closing deals faster than ever. Mediaflip's strategic approach has been a game-changer for our business.
David Chen
VP of Marketing, TechFlow Solutions
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